In the past, it was hard to set up a website that would deliver the best user experience for e-commerce. This is mostly because of the amount of work that has to go into the making the website. Things have changed over the years. Many web developers now understand the customers and know what has to be done to get the business running. That being said, some might be wondering what would the trends in e-commerce web design? We check out some of the top trends in 2017.
- Better mobile responsive designs
Today, we have a large portion of the internet users accessing their favorite stores using their mobile devices. There was the need to have responsive websites that could work well with various mobile devices. It is then responsive web design was born. With the increase in the number of traffic going to the mobile website using the mobile devices, you could see the need to make the website responsiveness better. The designers now have to think of the mobile website first before the desktop. The new improved responsive design includes having larger images, icons, and buttons. The website would also have hidden menu bars and a lot more to make the user experience better.
- More images than ever
Nothing speaks so much to a customer or reader than the image. Many people purely click on content because of the thumbnail. Well, for an e-commerce site, you will be selling products so you want to make sure that it is something that people like. The best way to show your product to the potential buyers is through using images. It is not just about any image, but you have to make sure that it is clear and the best resolution. You have to get every angle that the customer would want to know how it looks. It would be impossible for a buyer to pick a product merely on its name.
- New trends in the material design
If you are a developer, then you know what material design is all about. This design was introduced in 2014 by Google. We first saw the layout on Android devices and since then it has taken over the internet for designing the e-commerce sites. It might have taken a while, but more developers now understand it well and have taken it up further. As for 2017, you can always expect to get more responsiveness and usability with this type of website design. The best part would be the card-like layouts, responsive animations, and the transitions. It just has so much to offer.
- Long page scroll to continue
For many people, it can be bothersome to keep clicking the next page. It is the reason you will get the e-commerce websites adopting the long page scroll design. This is where the page will load the content as you keep scrolling. At any time, you will only see what is needed based on the developer settings. It is a great option that you could use for your website but it seems that it is something that your audience will like. It makes sense to load products in the same view than waiting for the next page to load.
- Expect more animations and GIFs
The images will always stay an important part of any e-commerce website. But there are also the animations, GIFs, and cinemagraphs to deal with when buying the website. If you want to give your customers an unforgettable experience, then you have to get the animations on the e-commerce. The work of the animation is to help with explaining how a product works. You can also get 360-degree of the products and a lot more. Expect that more e-commerce sites you visit will have them.
- Hamburger menus
It is possible that by now you might have used a hamburger menu. This trend is not stopping any time soon since people like how it operates. They love how it opens up to display the menu items and then close to a simple button. It was common in mobile apps, but now things have changed. It is slowly creeping into the e-commerce scene. Some of the changes would be the location of the menu. Most of the time you will see them now on the left side of the websites.
- Using bright colors more often
There is always the first impression that you would want to get when visiting the website for the first time. Having bright colors on the website would make a customer last longer on the website. It is why most web designers are incorporating more bright colors in their designs. The color choice is also based on the demographics. The designer will choose a specific color that would appeal to teens or one that appeals to adults.
In conclusion, the e-commerce website design has come a long way. You can always expect that it will appeal to many people if the design is done properly. There are many other trends that might not be on the list, but these are the most important in 2017.