Branding is an intricate process. The basic and core concept behind branding is for a company to create a corporate image that reflects the values and goals of a business as a whole. Many people believe that a brand only constitutes a few components: content, theme colors, motto, and a logo. Branding is however, more convoluted than that. But while having a great corporate image takes more than combining a few concepts that portrays a business in a certain way, an element such as the logo serves as a symbol of the entire identity of a brand. A logo goes a long way in portraying a business in a way that is both recognizable and memorable.

A logo also represents the identity and quality of a brand. It relates to the kind of tone you want to set for your business. Many corporations create logos that quintessentially describe what their businesses represent. So, how do they manage to come up with these simple, yet powerful concepts that reflect the values and cultures of their businesses? The solution is not far-fetched. The key to creating a perfect logo design is to have an in-depth understanding of what your business entails.

Here are 6 tips to create a killer logo design for your business:

  1. Who are you and what are you selling?

Many companies know what they offer but have little to no ideas about who they are. Hence, they fail to give a proper definition to their brands. Creating a killer logo starts with understanding what you represent. The more you understand your business, the more you will be able to represent it with the right tone of voice and content. Always imagine your brand as a living entity—how it would behave if it was a real person, and create a logo based on these criteria.

  1. Who are they and what do they want?

“They” are your target audience. Do you know them and do you know what they want? Are they cryptocurrency enthusiasts, pet lovers, fashion obsessed people, or investors looking to partner with IT companies? A logo must be designed bearing in mind who your audience is. While a lot of colors may entice someone who has interest in apparels and accessories, it may come across as uninteresting to an entrepreneur who needs consultancy services. Being able to create a design logo has a lot to do with how your target audience would perceive it.

  1. What do you know about your competitors?

You must be able to identify your biggest competitors and what their current activities are. Study their tone of voice and the image they are constantly trying to sell to the public. Learn from their ideas but do not do anything similar to their logos and brands. Be unique. Be original.

  1. Be careful of stereotypes

Many rivals companies in the same industry are riddled with hackneyed concepts. They have very similar logo designs and theme colors. Make sure not to fall into the same category. This will make your logo concept end up in a multitude of brands, making it indistinguishable from other businesses offering similar services.

  1. Be futuristic

To create a killer logo design, you must think about the future—how the concept will be able to evolve with your business. It is not professional to change business logos often, or change them completely. Consider your business’ capability to expand and grow with time, and create a logo that offers sufficient plasticity to include changes in the future.

  1. Work with experts

A professional logo designer knows everything about the design aspects of branding in general. A business logo is usually printed on office walls, business cards, brochures, etc. The quality of pictorial elements is important in how a business is represented. Experts will help you choose colors that will appear sharp and appealing on every medium your logo is printed on, and in every size in which it is printed.

Summarily, creating a logo design is a process more complex than just combining colors and shapes. Every element included into a logo consolidates to communicate your message. By following these guidelines, you are sure to create a killer logo for your business.

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